The 12 Principles of Strategy

By Brian Tracy

1.The Principle of the Objective: Direct all efforts to a clearly
defined, decisive, and attainable strategic objective.

2.The Principle of the Offensive: Seize, retain and exploit the
initiative.

3.The Principle of the Mass: Concentrate combat power at the
decisive place and time.

4.The Principle of the Maneuver: Move and retain staff and
resources in a way that furthers the accomplishment of the mission.

5.The Principle of Intelligence: Do everything possible to
determine the dispositions,plans,strengths, and weaknesses of the
competitor,plus know the environment and all other factors that could affect the outcome of the engagement.

6.The Principle of Concerted Action: Unify and bring all elements
of your staff and resources to work together simultaneously in the
achievement of your aims.

7.The Principle of Unity of Command: For every objective, there
should be unity of effort under one responsible leader.

8.The Principle of Simplicity - Take the Direct Approach: Prepare
clear, uncomplicated plans with clear, concise orders to assure
thorough understanding.

9.The Principle of Security - Cover all your bases: Never permit
the competitor to acquire an unexpected advantage.

10.The Principle of Economy - Conserve your resources: Allocate
minimum essential staff and resources to secondary efforts.

11.The Principle of Surprise - Do the Unexpected : Accomplish your
purpose before your competitors can react effectively.

12.The Principle of Exploitation- Follow up and follow through:
Follow Up and follow through vigorously on a breakthrough or advantage,
once it is achieved.